For Advertisers

Acquire customers efficiently — and pay only for results

VyAds pairs curated supply with privacy-first tracking, strict quality controls, and hands-on optimization. You get predictable CPA/CPS performance, transparent reporting, and a partner that scales what works.

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Why VyAds

Predictable CPA

Outcome-based buying with caps, pacing, and bid controls. We tune for CPA/ROAS, not clicks.

Quality at Scale

Pre-vetted publishers, creative guardrails, and layered fraud screening to keep signals clean.

Fast Launch

Dedicated onboarding, postback mapping, and test-event validation so you go live quickly.

Transparent Analytics

Real-time stats, source drill-downs, cohort and funnel views. Export-friendly.

Creative & CRO Support

Banners, angles, and lander feedback. Rapid A/B tests across audiences and devices.

Partner Success

Named manager, weekly reviews, and growth plans for scaling winners responsibly.

How It Works

Brief & KPIs — objectives, allowed traffic, GEOs, payout model, and caps.

Tracking Setup — S2S postback (preferred) or pixel; macro mapping, test fire, duplicate controls.

QA & Launch — creative review, device/OS targeting, pacing; initial optimization window.

Optimize & Scale — source pruning, bid tuning, creative iteration, cohort analysis.

We maintain change logs on caps, targeting, and creatives so you always know what changed — and why.

Targeting & Controls

Filter	Examples	Use Cases
GEO & Language	US, CA, UK, IN • EN/ES	Localized landers, compliance rules
Device / OS	iOS/Android, Desktop/Mobile	App flows, mobile-first funnels
Connection / Browser	Wi-Fi, 4G/5G • Chrome/Safari	Heavy creatives, app store redirects
Dayparting	Business hours, weekends	Call-center or appointment flows
Caps & Pacing	Daily/weekly caps, burst windows	Budget protection, QA throughput
Allow/Deny Lists	Source IDs, placements	Brand safety, performance focus

Tracking & Attribution

S2S First

Server-to-server postbacks with secure tokens; pixel fallback where needed.

Macro Mapping

sub1–sub5, click IDs, order IDs; duplicate and frequency controls baked in.

Auditable Data

Time-stamped events, test conversions, and exportable logs for BI.

Support for multi-event funnels (lead → trial → purchase) with tiered payouts
Cohort views for trial-to-paid and LTV modeling
Webhook or CSV delivery for approved conversions (optional)

Brand Safety & Compliance

Policy Guardrails

Vertical-specific do’s/don’ts and ad copy rules; compliant consent flows.

Fraud Screening

VPN/proxy checks, device/IP dedupe, velocity and anomaly detection.

Review Loop

Source-level feedback and remediation; clear appeal paths for disputes.

Pricing Models

Model	Best For	Notes
CPL	Lead gen / sign-ups	Form validation, duplicates filtered, consent checks
CPS	E-commerce / subscription	Pixel or S2S with order ID; returns/chargebacks policy
CPI/CPE	Apps & utilities	Device/OS targeting; deferred deep-linking
Hybrid	Multi-step funnels	Tiered payouts by geo/quality; bonus brackets

We’ll recommend the model that aligns with your funnel and measurement stack.

Results Snapshot

Finance CPL (US/CA) — 32% lower CPA in 6 weeks by pruning 18% of sources, testing 3 lander variants, and introducing GEO-specific caps.

Illustrative example; results vary by vertical and funnel.

FAQ

How fast can we launch?

Most campaigns go live within 24–72 hours after tracking and creative approvals.

Do you support allow/deny lists?

Yes — by placement or source ID, with performance-based updates.

How do we handle refunds/chargebacks?

We honor documented dispute windows and share source-level evidence for decisions.

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